Person using Brave Browser by Uphold

Basic Attention Token is taking the digital advertising world by storm. Find out why content creators and consumers love BAT and why Uphold is their preferred wallet!

Digital advertising has become a multibillion-dollar industry. As we have seen in recent stories around Facebook and Google have become careless in their never-ending quest for consumer surveillance in the name of creating advertising revenue and building significant data profiles on everyone who uses their platforms. The Brave platform aims to combat the disparity between the relationships of advertisers, consumers, and content creators by paying publishers via Basic Attention Token ( BAT) directly for user-generated attention.

Here’s more information about Brave and BAT and how easy it is to buy, hodl, send and receive BAT on Uphold:

What is Basic Attention Token (BAT)?

BAT is a digital advertising token built for the Brave browser on top of the Ethereum network. The idea is to remove privacy-invading cookies and trackers that built a data profile based on your browsing history by offering publishers a different way to monetize their content through BAT.

How does it work? By opting into Brave Payments and choosing to see Brave Ads in the Brave browser, users reward their favorite publishers and also generate BAT based on their browsing habits. In fact, the expected revenue share rate will be 70% of ad-revenue for viewing direct-to-user ads in private ad slots. Publishers who opt into this new system receive 70% of ad revenue while users who view the ads will receive 15% of that revenue.

BAT and the Brave browser address three key elements of the current attention economy.

  1. Increasing User Privacy
  2. Removing The Need For Ad Blockers
  3. Eliminating Ad Blocker Detectors

What is the Brave Browser?

To truly understand the value of BAT, it’s important to understand the mission of Brave. Brave is a new type of browser that incorporates many of the privacy features that are extensions and add-ons in other browsers. Out of the box, it blocks third-party advertising networks, cookies, and other tracking data that helps companies like Facebook and Google build a digital profile about your browsing habits.

This built-in adblocker speeds up your browsing and saves you money if you’re a mobile user with a monthly data cap. To make up for the loss of ad revenue for content creators, Brave comes with two systems.

Brave Payments divides up the BAT you buy on a monthly basis among the publishers you visit most frequently. Brave Ads hasn’t been implemented yet, but it will be a way for users like you and me to get paid in BAT for seeing Brave-approved ads. So, Brave pays publishers for the actual use of their content and has a plan to pay browsers for choosing to see less intrusive advertisements that cannot track their browsing habits. That’s a win-win situation for everyone involved.

Uphold – The Wallet for Brave.

Users of the browser can now receive 70% of the ad revenue share as a reward for their attention (viewing ads), which they can then contribute to publishers. Publishers who post popular, high-quality content that successfully drives users to interact with ads are also rewarded with BAT. In the coming months, all Brave users will be able to withdrawal their revenue share from viewing ads to their Uphold wallet.

Uphold makes it easy to buy, hodl and transfer BAT between 30+ supported currencies as well as withdraw via ACH (for USD) and SEPA (for EUR). In support of Brave and its ecosystem, Uphold waived the withdrawal fee for BAT, making the use of the utility token seamless for our members. Visit our website to learn more about how to buy Basic Attention Token (BAT) on Uphold.

Uphold’s partnership with the Brave team furthers our mission to enable people all over the world to hold any form of money, commodity, or utility tokens securely, and to be able to transact seamlessly.

It’s that easy! Don’t forget with Uphold you can also buy, sell, hold and transfer between over 30+ supported fiat currencies, cryptocurrencies, and commodities. With Basic Attention Token, you’re actively supporting the content you consume and making the web a better place by refusing to allow malicious trackers, cookies, and advertising to define your browsing experience.